Vol. VII — Writing
    The JournalEssays & Field Notes

    Practical writing on AI in the wild.

    Field notes from real engagements. Frameworks, postmortems, and the unglamorous discipline of shipping AI in production.

    Latest Articles

    Showing 1–9 of 64 essays

    Map What Your Company Can Actually Do With AI
    AI Strategy··3 min read

    Map What Your Company Can Actually Do With AI

    Before another roadmap, spend an afternoon working out which parts of the business could realistically absorb AI at all.

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    What Is a Fractional CMO, and Do You Need One?
    Fractional Leadership··3 min read

    What Is a Fractional CMO, and Do You Need One?

    Most companies who think they need an agency need someone to decide what the agency should do.

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    Does the EU AI Act Apply to a Small Business?
    AI Governance··3 min read

    Does the EU AI Act Apply to a Small Business?

    Most small businesses are not building high-risk AI. Some are caught anyway, and the deciding factor is not where you are based.

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    AI Vendor Lock-In Is a Purchase-Time Decision
    AI Strategy··3 min read

    AI Vendor Lock-In Is a Purchase-Time Decision

    Lock-in feels like a renewal problem. It is created on the day you sign, and it is cheap to prevent then.

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    The Change Management Part Everyone Skips
    AI Strategy··3 min read

    The Change Management Part Everyone Skips

    The tool works. The rollout still fails. Almost always for the same four reasons, none of them technical.

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    What a Chief AI Officer Should Be Measured On
    AI Leadership··3 min read

    What a Chief AI Officer Should Be Measured On

    Measure this role on projects shipped and you will get projects. Here are five measures that reward the judgment you hired for.

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    Your AI Strategy Should Fit on One Page
    AI Strategy··3 min read

    Your AI Strategy Should Fit on One Page

    A forty-slide AI strategy is a document nobody acts on. Six statements on one page changes what happens next quarter.

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    The AI Vendor Security Questions Worth Asking
    AI Governance··3 min read

    The AI Vendor Security Questions Worth Asking

    Most security questionnaires are long and answer nothing. Twelve questions get you further, if you read the replies properly.

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    Getting an AI Pilot Into Production
    AI Strategy··3 min read

    Getting an AI Pilot Into Production

    The pilot worked. That was the easy part. Here is everything still missing before it can run unattended.

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    FAQ

    Common questions

    What does this blog cover?
    AI strategy and leadership decisions for growing businesses: what a Chief AI Officer actually does, how to evaluate vendors, how to measure return, and why most AI projects fail. It is written for people deciding what to fund, not for people building models.
    How often is it updated?
    New pieces publish regularly, and existing ones are revised when the underlying facts change — pricing, market rates and vendor landscapes move quickly enough that stale posts become misleading rather than merely dated.
    Who writes it?
    Erin Moore, a fractional Chief AI Officer and U.S. Army veteran with an Executive MBA, an MS in Data Science and a Lean Six Sigma Black Belt. Everything is written from the buyer's side of the table, which is where the work happens.
    Where should I start?
    If you are new to the topic, start with what a fractional Chief AI Officer does and why most AI projects fail. If you are already spending on AI, the posts on AI audits and measuring ROI will be more immediately useful.