Turning a Broken Sales Pipeline Into $2.5M in New Opportunities
Regional Consulting Firm
The firm’s sales team was spending 40+ hours per week on manual lead qualification with no standardized process. Follow-up was inconsistent, response times were measured in days, and qualified opportunities were falling through the cracks. Leadership knew they needed automation but had evaluated three vendors without pulling the trigger — they couldn’t determine which approach would actually move the needle.
The core problem wasn’t a lack of tools — it was a lack of triage. The firm was treating every inbound lead identically regardless of fit or intent. I identified AI-driven lead scoring as the highest-ROI intervention: automatically prioritizing leads by likelihood to close, then routing them into tailored follow-up sequences based on score. Deployed an AI-powered CRM with intelligent lead scoring, automated email sequences, and task routing — integrated into their existing stack via workflow automation. Full rollout completed in eight weeks.
“Erin didn’t just implement software — he diagnosed why our pipeline was leaking and built the system to fix it. We’re responding to leads in minutes instead of days, and our conversion rate has never been higher.”