AI Lead Scoring & Routing

Deployed an AI system that scores and routes every inbound lead the moment it arrives — lifting qualified-lead conversion 18% and cutting manual triage 60%.

Overview

A B2B client was drowning in unqualified inbound and letting good leads go cold. I scoped and deployed an AI lead-scoring engine that reads CRM and marketing signals in real time, ranks each lead by likelihood to close, and routes it to the right rep automatically. Sales stopped chasing dead ends and focused on the leads that convert — wired into their existing stack, no in-house data team required.

Key Results

+18% qualified-lead conversion

Leads scored and routed in real time

60% less manual lead triage

99.9% uptime in production

Technologies Used

AI Scoring Models

CRM Integration

Real-Time Data

Workflow Automation

Project Category

ai agents